Designing moments that make market history
As Graphic Designer at a leading global stock exchange, I help imagine one of the most pivotal milestones in a company's story: going public.
From takeover billboards in Times Square to custom pitch decks and IPO day environments, I study each company’s brand to create high-impact visuals that help them imagine their big day at the NYSE. My work supports both IPO prospects and current listed partners, showcasing the scale, storytelling potential, and global visibility that come with listing at the NYSE.
Role
Graphic Designer
Year
Aug 2024 – Present
The challenge
Every company considering an IPO must choose not just when to go public, but where. With multiple exchanges around the world vying for their attention, the decision comes down to more than just numbers. It’s about narrative. Visibility. Identity. That’s where I come in.
Through strategic design, I help demonstrate why we’re the most compelling choice. Each pitch deck is tailor-made to reflect a company’s brand, values, and community. The goal: to show them what their IPO could look and feel like on our stage… and why no other platform compares.
My role
Research & Ideate
I collaborate with the marketing team to understand each brand's story, goals, and audience and uncover the approaches that will resonate most with decision makers.
Tailored Pitch Decks
I design confidential pitch presentations customized for each brand, complete with environmental mocks and marketing assets that align with their voice, style, and objectives.
Execute & Celebrate
For IPOs and other milestones, I provide design support as needed for final assets such as on-site screens, Times Square billboards, swag, and experiential elements.
Featured win: Figma
One of my most impactful projects was working with Figma on their IPO journey. At the time, they were preparing to go public with an anticipated valuation exceeding $16 billion, and multiple global exchanges were actively courting them.
I led the creative behind NYSE’s pitch deck, tailoring it to fit Figma’s audience, voice, and product philosophy. To strengthen our approach, I immersed myself in learning Figma so that all deliverables and the pitch itself could be built and presented within their platform — a move that impressed their team and reinforced why the NYSE is the exchange that “gets” its clients, understanding both their brand and their vision.
The concept:
Centered around Figma’s community, brand, and product
Highlighted how their employees and user base could see themselves in the IPO celebration
Showcased immersive brand activations complete with Figma-inspired visuals and messaging that echoed their mission
On July 31, 2025, Figma listed on the NYSE with a high-profile takeover celebration event supported by our team.
This project was cited internally as a defining factor in securing the listing, a major win for our team and the exchange. It was one of the biggest IPO’s of 2025.
Why it works
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Every pitch begins with research and ends in a compelling visual story that captures a company’s essence.
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With an MBA and experience across finance, tech, and consumer sectors, I make strategic design decisions that speak directly to C-suite audiences, clarifying complex ideas and supporting high-level decision-making.
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These visuals are reviewed by C-suites, and marketing leaders so clarity, precision, and polish are non-negotiable. Every element is intentional, crafted to make a confident impression at the highest level.
Due to the confidential nature of these projects, I’m unable to share most design examples publicly but I’d love to discuss my approach, results, and relevant examples in a private conversation.