Designing moments that make market history
Bringing brands to the world stage
As Visual Designer on the Capital Markets team at a leading global stock exchange, I help imagine one of the most pivotal milestones in a company's story: going public.
From takeover billboards in Times Square to custom pitch decks and IPO day graphics, I study each company and create high-impact visuals that help them imagine their introduction to the world. My work supports both IPO prospects and current listed partners, showcasing the scale, storytelling potential, and global visibility that come with listing at NYSE.
Year
Aug 2024 – Present
Role
Visual Designer
The challenge
Every company considering an IPO must choose not just when to go public—but where. With multiple exchanges around the world vying for their attention, the decision comes down to more than just numbers. It’s about narrative. Visibility. Identity.
That’s where I come in.
Through strategic design, I help demonstrate why we’re the most compelling choice. Each pitch deck is tailor-made to reflect a company’s brand, values, and community. It’s not a template, it’s a vision. The goal: to show them what their IPO could look and feel like on our stage… and why no other platform compares.
My role
Research & Ideate
I collaborate with the Capital Markets Marketing team to study each brand's story, goals, and audience to uncover what approaches will resonate most with decision makers.
Tailored Pitch Decks
Using Figma, I design confidential pitch presentations customized for each brand, complete with mocks and marketing ideas that align with their voice, style, and objectives.
Execute & Celebrate
Once a company is ready to go public, I help bring the moment to life through curated designs from bell ceremony banners and Times Square billboards to swag, signage, and experiential elements.
Featured win: A company’s $20B+ IPO decision
One of my most impactful projects involved a top-tier software company. At the time, they were preparing for an IPO with an anticipated valuation exceeding $20 billion. Multiple global exchanges were actively courting them.
I led the creative behind a pitch deck that spoke to their audience, voice, and product philosophy.
The concept:
Centered around their creative community and product
Highlighted how their user base would see themselves in the IPO celebration
Showcased immersive brand activations complete with product-inspired visuals, animation, and messaging that echoed their mission
This project was cited internally as a defining factor in securing the listing, a major brand win for our team and the exchange and one of the biggest IPO’s of 2025.
Why it works
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Every pitch begins with research and ends in a compelling visual story that captures a company’s essence.
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With an MBA and experience across finance, tech, and consumer sectors, I make strategic design decisions that speak directly to C-suite audiences, clarifying complex ideas and supporting high-level decision-making.
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These visuals are reviewed by C-suites, and marketing leaders so clarity, precision, and polish are non-negotiable. Every element is intentional, crafted to make a confident impression at the highest level.
Let’s talk
Due to the confidential nature of these projects, I’m unable to share most design examples publicly but I’d love to discuss my approach, results, and relevant examples in a private conversation.
