Designing Moments That Make Market History
At the New York Stock Exchange, I create high-impact visual experiences that introduce brands to the world stage. From Times Square billboards to customized pitch decks, I help companies visualize the visibility, scale, and storytelling potential that comes with going public. My design work supports both IPO prospects and current listed partners, shaping everything from investor-facing materials to unforgettable brand moments for these companies.
Year
2024 – Present
Role
Marketing Graphic Designer
The Process
Research & Ideate
I collaborate with the team to study each brand's story, goals, and audience to uncover what marketing approaches will resonate most.
Tailored Pitch Decks
Using Canva, I design confidential pitch presentations customized for each brand, complete with mocks and marketing ideas that align with their voice, style, and objectives.
Execute & Celebrate
Once a company is ready to go public, I help bring the moment to life through curated designs from bell ceremony banners and Times Square billboards to swag, signage, and experiential elements.
Case Study: Ingram Micro IPO
Case Study: 3M
The Post-it wall wrap was part of a creative engagement for the high-value listed company 3M and served as an interactive moment for student interns visiting the Exchange. The wall featured the message “Dream it up. Write it down.” along with the hashtag #MakeYourMark, encouraging students to write their aspirations on Post-it notes and add them to the wall. This fun, tactile experience blended brand storytelling with personal expression in a memorable, visual way.
Daily Events
For daily opening and closing bell events at the NYSE, I design a full suite of visual assets that bring each celebration to life. This includes the bell podium banner, facade banner, media cubes on the trading floor, digital screens throughout the interior and exterior of the building, and any custom props deemed necessary for the moment. Complementary Times Square billboards and other out-of-home assets amplify the experience beyond the building and into the city.
