Seneca Gaming owns and operates three of the largest casinos in New York State
Each Seneca Casino has its own ecosystem of hotels, spas, restaurants, bars, golf courses, and entertainment venues. I began as a Marketing Intern in 2018 and returned full-time in 2019 to help lead the transition to an entirely in-house advertising team.
By 2020, I was the sole designer responsible for internal and external creative across all Seneca Gaming Corporation properties. I partnered daily with stakeholders to deliver consistent, high-impact design for billboards, digital ads, menus, signage, web graphics, social media, and more, building a recognizable and cohesive brand presence across dozens of sub-brands.
Role
In-House Graphic Designer
Year
2018 – 2022
iPlaySeneca app rebrand
Bringing the casino experience home
As part of a major push into digital, I led the rebrand of Seneca’s virtual gaming environment, iPlaySeneca. I developed the new logo and visual identity, along with a full suite of launch materials across billboard, print, TV, and digital channels. Since its Spring 2021 relaunch, iPlaySeneca has generated hundreds of thousands of downloads on the App Store and Google Play, with thousands of users each day. Visit iplayseneca.com to see more.
Tools & Skills
Art Direction, Logo Design, Promotional Design, Adobe Illustrator, Adobe Photoshop
Property-wide promotions
Designing from concept to campaign
Each promotion at Seneca started with just a name… and from there, I brought it to life with a fresh, custom look and feel. I designed promo logos and themed visuals that extended across every touchpoint: web, social media, in-property signage, table tents, banners, and more. These campaigns gave me the chance to tap into my inner child and have some real fun with bold, playful designs, while still maintaining a consistent system across all three properties.
Tools & Skills
Logo Design, Campaign Design, Print & Digital Collateral
Branded advertising materials
From restaurant menus to player brochures, I handled all visual advertising materials for Seneca in-house. This included webpage graphics, billboards, wall wraps, retail signage, mailers, and seasonal campaigns, ensuring visual consistency while adapting to a variety of audiences and platforms.
Tools & Skills
Brand System Design, Adobe Creative Suite, Cross-Platform Collateral
Social Club by Seneca
Elevating the player experience
This members-only campaign included monthly mailers, brochures, postcards, and promotional signage. I was responsible for the creative direction and design across both print and digital, aligning with the casino’s premium loyalty experience.
Tools & Skills
Print Design, Digital Design, Production Prep
