Rebranding in the wake of growth
Following two major acquisitions, Numerix is undergoing a full-scale brand transformation to unify its visual identity and strengthen its positioning in the B2B fintech space. I was brought on to support their marketing team during this pivotal shift, creating branded templates, guidelines, and campaign assets to ensure clarity, consistency, and confidence across all touchpoints.
My work spans social media, white papers, case studies, PowerPoint decks, and more, equipping the team with flexible, scalable systems to help them grow fast without sacrificing design integrity.
Role
Brand Consultant/Graphic Designer
Year
April 2024 – August 2024
Women in Finance Scholarship campaign
Bringing in the human element
To enhance visibility and engagement, I developed a new logo lock-up for the upcoming Women in Finance Scholarship, presented by Numerix. This initiative highlights the importance of selecting impactful imagery to convey a more human aspect of the company, which has traditionally focused on technology and mathematics-related photography and patterns.
Social media & brand systems
Templatizing for rapid growth
In fast-moving B2B environments, agility is everything. I developed a range of easily editable templates for Numerix’s marketing team to streamline content creation, test messaging, and increase social engagement. These systems allow for quick customization while maintaining brand consistency across platforms.
